Tips on How to Write an Effective Ad Copy

Tips on How to Write an Effective Ad Copy

The goal of advertising is to promote and sell products. And in the field of web marketing, there are actually various ways to promote businesses, products, and services. There are Mediums which you can use for free, yet there are those that would require a little spending.

One such paid advertising medium that is used in web marketing is Pay Per Click. Advertisers pay for the placement of their ads in search results pages under sponsored links. These ads are linked to landing pages or to a business' main website.

In PPC you make reading materials that are aimed at convincing readers to buy, pretty much like in print ads. And one important element in print advertising, and of course in PPC is the ad copy. This provides advertisers the opportunity to convince the reader to buy. Therefore, it is important to keep in mind that in writing a sales copy, the features of the product or service must be mentioned. But most importantly, the ad copy must elaborate on the purpose and benefits of these features and generally what sets it apart from its competitors.

An ad copy does not necessarily have to be a long one. Most often than not, readers eventually gets bored and irritated reading long ads that keep on beating around the bush. Although, an exception would be those who are really intent on buying. But nonetheless, it is best to keep your ad copy simple and concise.

Basically, since you know what sets your product or service from the others then use that knowledge to your advantage. At the same time, you must view your product or service from the consumer's point of view. It may sound complicated but will pay off.

In writing your ad copy, you must give readers the reason to do business with you. Simply put, just answer these following questions:

Why should I consider your product above all others?

What makes your product or service unique?

What does your company offer that your rival companies don't?

Also, your ad copy must educate your clientele. There may be technical terms or jargons that readers might not understand so try to avoid using them. However, when these are utterly unavoidable, explain them in the simplest way that your readers may understand. And in the case of abbreviations, make mention what the abbreviation stands for at least once.

Once you have addressed the content aspect of your ad copy, you should not neglect the lay out. Make your headlines eye catching. I'm not saying that it should be colourful and quirky. Bold and readable is suitable. Also, your copy must have an introduction, a body, and a conclusion. That way, the idea you are trying to convey may be easily and completely understood by the readers.

Using credible and legitimate testimonials in the ad copy can also prove to be useful. Sand same goes with graphic images. It can aid readers in visualizing the product or service inclusions.

Video4Leads Creates Local, National, and International Business Leads for you through internet video, article marketing, follow up marketing, increasing conversion on your website and more. The #1 mistake companies make is no Internet Follow up Program, We can take care of this for you. We can help you get the jump on your competition, so you Increase Traffic and Conversion to Your Website and Increase Sales and Referrals. Isn't that what every business owner, publisher, marketer, entrepreneur wants? Call us now for a 10-15min free online website consultation.