Google AdSense Article

Google AdSense Article

If you own a website or wish to advertise a product or service on the internet then you probably already know about the Google AdSense program. If not the brief description on this page will familiarize you with the program

What is the Program?

If someone wishes to place an advertisement on the net, then it makes sense to place it on a website that is related to the product or service being advertised. When an advertiser does this through the Google AdSense program, then the Google software does this automatically. It locates relevant websites and rotates the advertiser ad on these pages.

When a website owner joins the AdSense program, Google places relevant ads on the site automatically. For this purpose it analyzes the content on the pages and matches the ad content with the page content. Google then shares some of the money earned from the advertiser with the website owner (publisher).

What are the Pros and Cons of Joining this program?

If the ads interfere with the display of content on the web page then it could be irritating for surfers. However since the website owner has complete freedom to decide where the ad should be placed on the page this is really not a serious disadvantage.

There are two advantages of joining the program. First it helps the website earn money. How much money is earned will depend on the amount of traffic and content. It could be a lot or little, but in most cases it will easily cover the costs of maintaining the domain and server charges for hosting the website. The second advantage is that since the advertisements are on related topics it can enrich the content of the web page.

Therefore the Google AdSense program is a good opportunity, worth considering by any website owner. There are no hassles involved. All the management is done by Google which sends the earnings of the website owner by check from time to time.

How to Join?

For a website that wishes to join this program, just apply to join. Google will review the site and if the site is approved (approval is not difficult) then Google will send the follow up instructions. After approval all the website owner has to do is place some HTML code on his website. The ads start appearing automatically.