How to Conserve Money on the AdWords Network

How to Conserve Money on the AdWords Network

I have had many accounts with AdWords over quite some time, some a great deal of money using the service. So of course I have figured out many ways of saying money while using AdWords. I know that many people feel that AdWords costs a bomb with little results to show for it, this is definitely not true. AdWords is here to help us, so I have written this article to help web designers make as much as they can out of AdWords.

1) Make sure to correct currency is set

To start with, select the currency of which you locally trade in. You may think it is best to begin your AdWords account in American dollars, but if you don't reside in the USA you'll probably get a shock when you discover how much you have been billed.

2) Use negative keywords

The AdWords program is used to acquire website traffic, so obviously you want the right traffic to receive money. Start by using all the negative keywords for people whom you do not want to mouse click on your Google ad, the best place to start is with the keyword 'free'. As I doubt you want to consume money on traffic that you won't make money from.

3) Put together a strict day-to-day budget

Make sure you have put together a daily budget; AdWords generally advise you to don't over budget yourself. Because to be honest, most AdWords users have no clue how efficient the advertising will be. Don't start off to fast; because you'll feel it financially.

Despite having a well put together budget, make yourself aware of the CPC rate. I advise you to start with a low number, each mouse click eventually adds up. I figured out that by lowering my CPC rate by 50% I doubled my visitor count?

4) Check those clicks

A problem that is very common with the AdWords program is mouse click fraud. There are currently two types of mouse click fraud: the first type is when an individual clicks away at your ad rapidly with the aim of running down your money. It is very hard to stop this kind of fraud, if you are a victim turn off your ads and file a report to Google ASAP.

The second thing is that today Google allows web designers to gain money from their sites by putting ads on them. Some web designers try to manipulate the system by clicking on their own ads as much as possible. The best way to stop this kind of fraud is check your page logs; AdWords gives you the option of blocking certain sites that you do not want your advert to be placed on.

AdWords doesn't have many protections prohibiting click fraud, though they do incapacitate AdSense accounts who cheat. Google are very irresolute to refund the victims, if at all. Reports out there suggest that companies are trying to sue Google to get the money lost back, so make sure you're aware.

In this article I have illustrated some of the most beneficial ways to save your money when you are using AdWords. Some advice I can give to you now is, do not go crazy with your spending. You might not see the results you are after; it takes a while to better know AdWords. I have had many successful ad campaigns using the AdWords services. However it is recommendable you look around, with the growing popularity of MSN search you might find that it's more affordable.