AdSense - Size Matters and Less is Usually Best

AdSense - Size Matters and Less is Usually Best

Are you fed up trying to get traffic to your web pages in the hope someone will click on your AdSense promotions and generate big commissions for you? Do you sometimes feel like giving in? If so, worry not, because I know how to double your commission in one easy move.

I've always been a great devotee of writing articles and allocating a special web page to each article, with AdSense blocks placed strategically across the page.

Then I spotted something strange happening to my AdSense earnings each day. Unusually, article pages I had created just weeks earlier were earning double the income of those I'd created months and even years before, despite there being very little in articles themselves to justify the difference. All my articles are about making money from various business opportunities, and all are on the same site, about the same size, and none of those articles feature keywords and phrases I'd expect to earn more than other articles.

I studied the pages concerned over several weeks, I even printed out the best performing pages and compared them regularly against those that made little or nothing from AdSense.

Then one day the answer came to me out of the blue when I realised the best performing pages had just one AdSense block at the top of the page, just below the title and first paragraph of the article. All my earlier articles had two or three blocks and sometimes additional picture ads. I hadn't intentionally placed just one AdSense block on those best performing pages; I had inadvertently missed them from the web page template I am currently using.

I began looking at the reasons why having just one AdSense block on the page far outweighed the financial benefits of having several. I checked expert AdSense blogs, read expert articles, researched expert books about AdSense and finally I even asked Google themselves.

The answer is, I believe, that Google always delivers best paying advertisements highest on content sites, with lower paying promotions featuring further down the page. So clicks on the first AdSense unit generally earn more than subsequent units and that's why it's best to have just one unit.

Simple really when you think about it.